-Zofeen Maqsood
Indian Ayurveda expert Shahnaz Husain has been pioneering
ancient Ayurveda principles dating back centuries to revolutionize
the beauty segment with never before ideas
From harnessing the power of Artificial Intelligence to transform how
skin care looks like in the post-modern world to creating stem-cells
possibilities to regenerate dead skin cells and then to infusing germ
free series of herbal products for clean, holistic beauty in a world
ravaged by a pandemic � beauty stalwart Shahnaz Husain with her
many decades of experience has been reinventing beauty as we
know it.

But what remains remarkable about her brand is that even in age
where �good chemicals,� offer a quick fix to almost every skin
complaint she has remained committed to the idea of clean beauty �
even though it means spending many extra hours researching and
patiently awaiting for results to show.
Especially in the times that we are living in, where the scare of Covid-
19 continues to resurface, every now and then, Husain worked over
nights to launch a series of products that bring in the goodness of
anti-bacterial, cleansing properties, without relying too much on
harmful ingredients that current era de-riguers � sanitizers, house
cleansers and hand washes are laced with.
Talking to us over a video chat (thanks! Covid-19 era social
distancing) from her cozy office space in her plush Delhi home,
Husain tells that us that while she like all others who believe in
science understood the importance of sanitizing and cleansing in a
pandemic-hit world, she was repulsed to see how freely people used
chemical infused products. She says, �While my brand has always
promoted a natural approach towards ailments and we are a big
believer in nature-based cures, I knew that we have to step in this
time both with caution and precision. We had urgent, online
meetings that lasted many hours with our team of researchers,
pharmacists and representatives across the globe to understand the
requirements of the moment. We also knew that with the ongoing
pandemic raging we didn�t have time waste. We worked extra hours
to launch our new Germ Free Range of Herbal Products. We have
products ranging from hand washes to hand creams to moisturizers
to cater to the need of the times.�
What remains compelling about the Ayurveda exponent, who enjoys
a rare respect for being a visionary in the Indian beauty scene, is her
commitment towards greater good than her monetary interests or
commercial positioning. So, even though Shahnaz herbals is a
premium brand offering luxe skin care services, she decided to
launch products that were essentials in a home. She says, �We
launched surface sprays, floor and even toilet cleaners � even though
that�s not what our brand repertoire looks like, we believed it was
essential to provide people with clean, safe products for their
households especially at a time when children and elderly � all were
cooped up at home. Home cleaners that promise the works without
any harmful ingredients has been our most satisfying research and
development during the pandemic.�
However, one of the most game-changing product that Shahnaz
Herbals have created remains � their mobile gadget spray. According
to scientists our mobiles are the dirtiest, most germ-infested
surfaces around us. Funnily, we do not often think twice about
touching our phones and then eating with the same hands. With a
product like a gadget spray, it gets easy to wipe clean our phones
and even ear pods for a safer usage.

A true workaholic for Ms Husain, the journey is never complete. She says, �As a researcher, beauty expert, I am always on the look-out for the next best discovery out there. Currently, holistic healing and immunity boosters are on my mind. Let�s see how we roll in off to create another special line.� she signs off.