Coca-Cola in Nepal reveals it�s biggest consumer promotion yet. �Coke khaam, Russia Jaam� offers a once-in-a-lifetime opportunity toconsumers of Coca-Cola products: the golden chance of winning an all-expenses paid trip of Russia to watch the FIFA World Cup 2018, live. Under this campaign, 40 lucky consumers will have the chance to experience the FIFA World Cup, live in Russia. In addition, 200 consumers are in for a surprise every day, with FIFA World Cup merchandise featuring items like: speakers, headphones, pen drive, daily. In addition, 2 winners will have the chance to win a 24� LED TV weekly. All consumers have the chance to be one of the over 12,600 winners of the different prizes throughout the campaign period. Mr. Ambuj Singh, Country Director, Coca-Cola in Nepal said, �Coca-Cola is pleased to launch our �Coke Khaam, Russia Jaam� campaign. We celebrate our long standing partnership with FIFA, and encourage our valued consumers, to participate in this once in lifetime opportunity to win a trip to experience the FIFA World Cup live in Russia. This is our largest campaign, wherein 40 lucky consumers can win a trip to experience FIFA world cup and over 12500 consumers can win exclusive FIFA merchandise. We encourage all of you to try your luck, sending your unique code behind the label to 37722, and make your FIFA World Cup dream a reality. Nepal is a football loving nation, and the Coca-Cola system is excited to bring in this incredible experience and exposure to our consumers.� Mr. Puneet Varshney, Managing Director of Bottlers Nepal Limited said, "With a long standing global partnership between the world's most popular game and the world's most popular beverage, we offer to our consumers this once-in-a-lifetime opportunity to experience the magic and exhilaration of the beautiful game of football. Not only do our consumers have the chance to win an all-expenses paid trip to Russia, but there are opportunities to win various other attractive prizes, including FIFA World Cup branded merchandise, TV sets and much more. I invite all the football fans to participate in this campaign, enjoy their football with Coca-Cola and possibly win a trip to Russia." The campaign will start from 15th February, 2018 and will end on 15thApril, 2018. The offer is applicable on the purchase of 300 ml, 500 ml, 1 L, 1.5 L and 2.25 L of Coke, Fanta Orange, Fanta Lemon, Sprite and Coke Zero. Nepali consumers over the age of 18 can participate in this campaign. To participate, consumers will have to type the 10 digit unique code behind the label of the bottle and SMS it to 37722. Lucky draw is conducted every day from the SMS received from 12 am to 7 pm.